Our Vision
At our vision is to make Indian ethnic wear not just admired but lived in, celebrated, and loved across the world.
We believe that clothing is more than just fashion it’s a connection to culture, memory, and identity. Whether it’s a vibrant kurta for daily wear, a graceful saree, or a handcrafted lehenga for a festival, we design pieces that bring the elegance of Indian tradition into today’s world — with better quality, better prices, and designs that feel both timeless and fresh.
Founded by Viva n diva, who was born and raised in Viva n diva , Viva n diva was born from a love for the spirit and beauty of Indian culture its colors, celebrations, and stories. Inspired by India itself, Viva n diva created the brand to offer something real, ethnic wear that’s as soulful as it is wearable.
We design and manufacture every piece ourselves no middlemen, no compromises. Just pure craftsmanship, rooted in tradition, made for today.
Whether you're dressing for a celebration, expressing your roots, or simply choosing elegance every day
Viva n diva is where India meets the world.
About Us
Viva n Diva was created with one simple dream to make the richness of Indian ethnic wear beautifully accessible, affordable, and meaningful for people across the world.
The brand was founded by Viva n Diva who was born and brought up in Viva n Diva the sacred city of tradition, and timeless culture. Surrounded by the colors of festivals, the hum of bazaars, and the grace of everyday Indian wear, she grew up deeply connected to the essence of Indian living. That love stayed with her.
We started Viva n Diva with a heartfelt understanding of what Indian wear truly means to people it’s not just clothing, it’s identity, comfort, and culture you can feel. That emotional connect became the foundation of the brand.
Today, Viva n Diva proudly designs and manufactures its own ethnic collections blending tradition with comfort, and elegance with everyday ease. From festive lehengas to affordable sarees and daily wear, every piece reflects quality, care, and a deep cultural connect.
Because at Viva n Diva , we believe ethnic wear should feel like you proud, vibrant, and effortlessly rooted.
